

We’re a locally owned and operated footwear store proudly serving North Carolina with locations in Charlotte, Greensboro, Winston-Salem, and Wilmington.
We carefully select quality, supportive footwear and pair it with friendly, knowledgeable service to help you find the right fit.
Our online shop offers a small selection of our most popular styles for easy, convenient shopping. For our full selection and the personalized service we’re known for, we’d love for you to visit us in store.

Here at Birkenstock Feet First, you will find the perfect balance between orthopedic features and stylish, unique designs from trusted brands from all over the world. We only stock the highest quality brands to ensure that every purchase will be a long-term pair of shoes that will serve you well for years to come. We know that everyone's feet deserve to be supported by the best arch support possible, so we strive to maintain a selection that will do so, while staying visually appealing.
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We carry the season's top brands, including Birkenstock, Dansko, On Running, Aetrex, Olukai, Brooks, Rainbow, Vionic, Taos, SAS, Springstep, Blundstone, Naot, Keen, and more!

Thank you for supporting our locally owned small business! We offer the same advertised prices as the brands we carry, with the personal service and expert fit you deserve.
Shop local with confidence. We’re always happy to help.

We’re not just here to sell shoes. We’re here to help you find the right fit for your feet and your day. We proudly serve our North Carolina communities with personal service and expert comfort footwear fitting. Our team takes the time to listen, understand what you need, and help you find the right fit.
It’s real experience, genuine care, and personal service you can only get in person.
Be the first to hear about upcoming sales, new shoe trends styles, and new arrivals.
Welcome to Birkenstock Feet First!
Visit us in store or online! We are happy to help